Rewiring Relevance: How Brands Lead Through Disruption

Featuring:

  • Fractional Chief Marketing Officer

    Norman is a Fractional Chief Marketing Officer, with over 20 years of experience across companies and agencies. He previously served as CMO of Mimecast and Acoustic, and CEO of media agency Norbella. He lives with his family and various AI companions outside Boston. 

  • Senior Director, Brand & Integrated Marketing – Ticketmaster

    Michele Martin is the Senior Director of Brand and Integrated Marketing at Ticketmaster. Her team is responsible for Global Brand efforts and North America Category Marketing campaigns across sports, the arts, music, and seasonal campaigns. Prior to Ticketmaster, Michele held roles across the business and in marketing at TD Bank, L.L.Bean and Mercari.  

  • Marketing Journalist

    Kristina Monllos is a veteran marketing and advertising journalist who has covered the industry for over a decade. Currently, she's writing Creative Pursuits on Substack. Most recently, she was the Senior Marketing Editor for Digiday. Before that, Adweek’s Brands Editor where she wrote cover stories including behind-the-scenes features of Super Bowl spots for the likes of M&M's and Budweiser. You can also find her work in publications like ELLE, Rolling Stone and New York Magazine’s Vulture, among others. She has moderated panels for SXSW, The One Club, Cannes Lions Festival of Creativity, Advertising Week and Digiday. Aside from her work as an advertising journalist, Kristina is also a filmmaker whose films have been selected by festivals like the St. Louis International Film Festival, Snake Alley Festival of Film, New Bedford Film Festival and New Filmmakers New York. 

  • Head of Global Customer Experience - Takeda 

    Matt Winkler is a visionary marketing leader with extensive expertise in driving growth through award-winning omnichannel strategies and innovative use of AI, data driven optimization, and creativity. As the Global Head of Digital Innovation Delivery for Takeda Oncology, he specializes in creating connected ecosystems that engage audiences meaningfully across channels. Matt is passionate about redefining success, fostering collaboration, and inspiring bold leadership cultures that embrace experimentation to fuel innovation and measurable business outcomes.

  • VP Pharmacy and Health Care Delivery Marketing – CVS Health

    Scott has over 25 years of marketing experience and currently holds the position of VP Pharmacy and Health Care Delivery Marketing at CVS Health, one of the largest healthcare providers in the US. During his 17 years at CVS Health he’s led several marketing initiatives including Healthcare Reform, COVID-19 vaccinations and testing and pharmacy patient growth. Scott currently resides in Massachusetts with his wife and two children. He’s passionate about volunteerism and is an active Board Member at Easter Seals Massachusetts.