REWIRING
RELEVANCE
How brands lead through disruption.
Boston, MA ‣
‣ Tuesday, June 24 ‣ 3:30–5:30
Today's most progressive marketing leaders aren't reacting to change
They’re engineering it.
Please join us in Boston for an intimate conversation between CMOs and senior marketing leaders who are architecting relevance in real time—designing adaptive, experience-driven brands that thrive in a constantly shifting world.
‣‣ Innovation = Growth
How AI, data, and creativity are powering experience-led innovation that fuels business outcomes.
‣‣ Reinvention in Real Time
How brands are evolving at speed to stay ahead of shifting audience expectations and business models.
‣‣ Building Experience Brands Across Channels
How marketers are creating connected ecosystems that let audiences engage meaningfully—anytime, anywhere—especially during challenging times
‣‣ The New Metrics That Matter
Beyond impressions—rethinking success in terms of action, community, and co-creation.
‣‣ Bravery in the Boardroom
What bold leadership looks like today—and how CMOs are building cultures that embrace experimentation.
Jack Morton + Genuine Present
Rewiring Relevance: How Brands Lead Through Disruption
Tuesday, June 24 ‣‣ 3:30–5:30 PM EST
33 Arch St, 14th Floor
Boston, MA
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06.24
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